品牌名稱
百威
所在行業(yè)
零售
企業(yè)規(guī)模
10000人以上

百威亞太：提升銷售預(yù)測(cè)精準(zhǔn)度

830次閱讀

undefined

“Our company has worked with GuanData on three different Machine Learning projects during the last year, and in each case was a pleasure to work with.  The team is technically sound and always on the forefront of new modelling techniques.  Deliverables are always on time and on brief.  Rather than simply being a vendor, GuanData is dedicated to working side by side with ABI as a trusted partner.  And most importantly, the team enjoys its work, is eager to drive results, and delivers.  When future projects arise we would be happy to work with GuanData again.”

————Zak Manion

 

Innovations and Analytics Associate Director
Solutions, APAC North
 

背景介紹

行業(yè)：快消品
業(yè)務(wù)：全國(guó)有430多家KA售點(diǎn)，旗下商品種類超過820個(gè)，與KA商戶建立協(xié)同式供應(yīng)鏈庫存管理模式（CPFR）。

undefined

用戶痛點(diǎn)

在預(yù)測(cè)層面，目前更多停留在專家經(jīng)驗(yàn)判斷，人工預(yù)測(cè)費(fèi)時(shí)費(fèi)力，且面臨預(yù)測(cè)專家流失問題。

解決方案

AI預(yù)測(cè)：對(duì)歷史數(shù)據(jù)進(jìn)行正則化、log預(yù)處理的分析探索，融入地理位置、門店經(jīng)濟(jì)指數(shù)、氣溫、賽事、節(jié)假日、促銷活動(dòng)等關(guān)鍵因子，基于時(shí)間序列、樹模型、深度學(xué)習(xí)進(jìn)行模型融合，輸出預(yù)測(cè)結(jié)果。

觀遠(yuǎn)價(jià)值

固化經(jīng)驗(yàn)：將專家經(jīng)驗(yàn)固化在系統(tǒng)里，使其成為企業(yè)長(zhǎng)久的數(shù)據(jù)資產(chǎn)。
提升效率：大幅降低人工預(yù)測(cè)成本，減輕日常數(shù)據(jù)繁瑣的計(jì)算工作，提升3倍工作效率。
提高準(zhǔn)度：比專家預(yù)測(cè)提升5%的精準(zhǔn)度，大幅減少企業(yè)的生產(chǎn)、物流、倉(cāng)儲(chǔ)等成本， 提升了對(duì)售點(diǎn)突發(fā)事件（比如促銷、節(jié)日、大型活動(dòng)等）的應(yīng)對(duì)能力。